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Grounded in the heritage of Curtis 1000, Corporate Graphics Commercial and Echelon (The Ligature). We pride ourselves on producing high quality printed materials that organizations rely on to carry their brand to the marketplace.
CTA here if needed
Reflects the creativity and innovation of artisans uniting from Vectra Visual, Photocraft, Plug, and Optima Graphics. (any others?) Our job is to attract attention, carry the brand and show the way for our customers with design that makes them stop in their tracks.
CTA here if needed
Who doesn’t like to feel appreciated? It’s the job of Taylor Gift and Loyalty’s team to help our customers recognize and reward people for their trust, commitment and ongoing business. The legacy of Travel Tags Inc. shows how far innovation can take us – from luggage tags to cutting edge loyalty apps.
CTA here if needed
Q: What is happening?
A: Several brands have or will be transitioning to a new go-to-market brand name to begin the Taylor United vision that was shared by leadership in the fall of 2019. With this transition, two key things will change:
Q: When are brands changing?
A: Our group name is now Taylor Print & Visual Impressions. This is the name we’ll use to identify all of the integrated solutions that fall under the leadership of Mike Robinson and the name we’ll use to talk about all the brands noted below. We’re taking things one step at a time. Here’s what we know today:
June 28, 2021:
October 18, 2021:
October 25, 2021:
January 1, 2022:
Late 2022:
No brand changes at this time:
Q: Why is this happening?
A: We have an opportunity to drive sustained long-term growth for the company by integrating with all of Taylor. Sharing one brand fosters a team mindset that increases our ability to work across facilities and best meet the needs of our customers. By leveraging the strengths and innovation unique to each business unit, we can rapidly and continually adapt to changes in the marketplace and in our customers’ businesses, which makes us more competitive and agile.
Q: What changes do I need to make?
A: There are a couple of actions you’ll need to take in order to maintain a cohesive brand experience for our partners and customers. When your group begins this journey, you’ll be given instructions on how to change the following:
Q: Will there be any changes to my paycheck?
A: The only change to your paycheck will be the company listed on the check. This change may not happen immediately after January 1, 2022. Your payroll schedule will remain the same.
Q: Will my PTO accrual be changing?
A: No, your PTO accrual will remain the same.
Q: Will there be changes to reporting structure, pay, titles or locations or any staff reductions?
A: No, this change will not result in any changes to reporting structure, pay, titles or locations or any staff reductions. The mission of Taylor is to provide opportunity and security for employees. Our leaders embarked on this decision to ensure the future growth of our company. That growth will result in new opportunities for our employees.
Q: Do our customers need to change how they interact with us?
A: Yes. Curtis 1000, Inc. customers started to see the new name — Taylor Print Impressions — earlier this year. Optima and Vectra Visual customers will start to see the new brand, Taylor, in October 2021. New contracts will be written with the updated legal entity upon renewal.
Here are the key things clients will need to change:
We will communicate all of the required changes to our customers ahead of time and send reminders out periodically. Our goal is to make this change as easy and seamless as possible for them.
Q: How are we informing customers?
A: Key contacts at our largest accounts will be informed personally by either our account managers or leaders. Other customers will be notified by email. We will place a banner on existing websites to notify the public that our brand names will be changing over the next several months.
It will take some time for branding on customer ordering portals and applications to change. This should not be a big concern as the majority of our ordering websites are custom branded anyway.
Q: What should I tell customers if they ask me about it?
A: You can remind them that we’ve been part of Taylor for some time now, so this is not an ownership or management change. It is simply a matter of clarifying who we are (i.e., part of Taylor) and how our company can help them improve their own business results. Our capabilities are expanding but the core values of our business remain in place. Most importantly, you’re still there, ready and eager to provide the reliable service they have come to trust.
Q: Do we need to write new contracts with our accounts?
A: There is no need to change the contract(s) we have with customers. We can update the contract with the new name at the regularly scheduled renewal time.
Q: What happens to our old company name? It was well recognized in the marketplace.
A: After customers have been given adequate time to absorb the news, public use of old names will be discontinued.
It’s true that our legacy brands have served us well. They have gotten us to where we are today. And much has changed in the printing and marketing solutions world in the past decade, especially the last year. A strategy of integration and collaboration between the many teams within Taylor is right for our future strength and success.
Q: What if my client says they are not receiving emails from us?
A: Please have your client add taylor.com to their safe sender list to ensure they receive our emails. To do so in Outlook, have them click on the “Junk” icon in the upper left corner of their screen and select “Never Block Sender’s Domain.”
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